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Tender Details
- Country: Czech Republic
- Summary: Services in the Field of Public Relations Management (Public Relations) of the Wine Fund for the Period 1.3.2024 28.2.2026
- CZT Ref No: 94174100
- Deadline: 05 Feb 2024
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: 4400000
- Notice Type: Tender
- Document Ref. No.: 781067-2023
- Purchaser's Detail :
- Description :
- The subject of the public procurement is in particular the services listed below:
1. Consulting, advisory and implementation activities in the field of marketing communication with an emphasis on the field of PR
2. Consultation on issues of strategic development of the Vina z Moravy vina z Cech brand (hereinafter referred to as "VMVČ") and agency activities focused on the segmentt journalists and public media with the aim of educating about our wines and building their positive image in the media space
3. Media activities in matters of monitoring media coverage within the wine segment with an emphasis on domestic wines, presenting daily reports and ongoing reports focusing onh to this market
4.Preparation and implementation of the PR concept of the VMVČ brand within media activities and media space (online/offline)
5.Development and continuous submission of budgets for marketing activities aimed at the segment of journalists
6.Preparation of activity proposal in the area of "internal communication" focused on ssegment of winegrowers with the aim of continuously informing about the activities of the Wine Fund
7. Draft Media List for continuous communication of the VMVČ brand as part of PR campaigns, including defining key media for communication and selection of key journalists writing about our wines
8. Draft system for continuous work with the media
9 .Proposalother recommended PR activities and topics that VF should implement in the coming years
10.General content creation, especially in text form.
11.Crisis communication system proposal
12.Guaranteed scope and results of PR work for a period of one year.
More the specification is given in point No. 4, i.e. Technical conditions... - Documents :
Purchaser : WINE FUND
Address: Žerotinovo naměsti 449/3
Town: Brno
NUTS-Code: CZ064 - South Moravian Region
Postal Code: 60200
Contact Point: OTIDEA Admin s.r.o., Taboritska 23/1000, 130 00 Prague 3
Phone: 420 604200383
Email :zakazky@otidea.cz
URL :https://vinarskyfond.cz
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