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Tender Details
- Country: Czech Republic
- Summary: Purchase of Media Space Tv, Print, Radio, Online
- CZT Ref No: 90921849
- Deadline: 20 Nov 2023
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: 84198000
- Notice Type: Tender
- Document Ref. No.: 637777-2023
- Purchaser's Detail :
- Description :
- The subject of the public contract is the contractor's obligation to provide the following online, TV, print and radio services (hereinafter referred to as "Services") to the contracting authority in the agreed manner, within the agreed scope, place and time, at its own expense and risk:
a) preparation of a plan for each campaign, according to the client's requirements for preparationfor the purchase of media space and in accordance with the guaranteed parameters of purchase units according to Annex No. 1 of the tender documentation;
b) confirmation of the reservation of media space according to the approved order for all relevant media types and their subtypes (TV, radio, print and online);
c ) securing media placementof the content according to the confirmation of the reservation of media space, or according to the order modified by the client;
d) delivery of a report on the fulfillment of the completed order (post-buy) on the delivery and use of media space;
e) handing over the relevant advertising formats and documents created by the client;
f )complex valueanalysis of the individual phases of the campaigns entered by the client in order to evaluate the effectiveness of the individual phases of the relevant campaign and the evaluation of the Services provided after the first year of fulfilling the terms of the Agreement. The knowledge gained will be used in the compilation of further media plans or in the next phases of the campaign fromand the entire campaign;
g) delivery of documents for the realization of performance, after each of the implemented campaigns divided by individual media types and subtypes;
h) cooperation with other suppliers of the contracting authority, especially in the area of purchasing media space in other types of media or in the area of advertising and creative services... - Documents :
Purchaser : GENERAL HEALTH INSURANCE COMPANY OF THE CZECH REPUBLIC
Address : Orlicka 2020/4
Town : Prague
NUTS-Code : CZ01 - Praha
Postal Code : 13000
Contact Point : Mgr. Zuzana Očenaškova
Phone: 420 952220703
Email :zuzana.ocenaskova@vzp.cz
URL :http://www.vzp.cz
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